Specialized recruiting / Arizona & nationwide

Marketing and communications recruiting.

Marketing positions combine strategic, creative, analytical, technical and commercial responsibilities in different proportions. The search starts with the business objectives, channels and scope of ownership behind the title.

Discuss this search

Define the requirement

Look beyond the title.

A marketing title can represent strategic, creative, analytical, technical or commercial responsibilities. Channel experience, industry context, budget and business objectives shape the candidate profile.

  • 01

    Similar titles can describe strategy, execution or a combination of both.

  • 02

    Channel and industry experience need to match the business need.

  • 03

    Portfolio quality should be considered alongside the candidate’s actual contribution.

  • 04

    Budget, team size and agency or in-house experience change the leadership profile.

Functions & responsibilities

The experience behind the role.

Digital marketing, communications, content, brand, creative strategy, demand generation, analytics, product marketing and marketing leadership.

  • 01

    Digital marketing and demand generation

  • 02

    Brand and creative strategy

  • 03

    Content and product marketing

  • 04

    Corporate and internal communications

  • 05

    Analytics and marketing operations

  • 06

    Marketing and communications leadership

Positions to discuss

Examples of role scope to evaluate for a search.

  • Digital Marketing Lead
  • Demand Generation Manager
  • Product Marketing Manager
  • Content Leader
  • Brand Manager
  • Creative Director
  • Communications Leader
  • Chief Marketing Officer

Candidate evaluation

Connect experience to the work.

Evaluation is shaped around the responsibilities, business context and agreed search requirements.

  • Channel expertise and industry context
  • Business objectives and candidate contribution
  • Portfolio and creative judgment
  • Analytics and marketing technology
  • Budget and team responsibilities
  • Communication and leadership scope

The evaluation approach should reflect the role. Portfolio reviews, work samples and other assessments are coordinated around the employer’s requirements and the agreed search scope.

Recruiting services

Choose the engagement around the need.

A permanent hire, contract assignment or leadership search calls for a different level and structure of support.

Related expertise

Some requirements cross functions.

Common questions

Before the search begins.

Do searches cover creative and analytical roles?

Searches may involve creative, digital, communications, content, demand generation, operations, analytics, product marketing and leadership responsibilities.

Can you recruit marketing executives?

Executive and leadership searches may include CMO, vice president, director, creative, communications, digital and brand leadership roles.

Is contract or project support available?

Contract and project needs can be discussed when the assignment and engagement structure align with the firm’s capabilities.

Your next hire

Let’s define the search.

Share the function, required channels, industry experience, leadership scope, location and timeline.

Start a conversation